Women have been mobilizing, advocating, engineering, & designing the future of the electric vehicle industry.
However, some have yet to catch up to all of the historic and potential contributions of women in our industry. WEVs HQ will be collecting the good, the bad and the ugly communications about women & EVs on this page. It might not always be pretty, but we’re committed to transparency and as part of our mission to elEVate women, we’re bound to encounter bad takes that require uncomfortable discussions.
Let’s celebrate where they got it right and where they got it wrong, so we can improve how people understand and communicate about women & EVs. Together we can negate all of the TIRED tropes out there and highlight the WIRED content that elEVates all of us.
Wired.
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march 2020
From early activism to now, women have shaped the EV movement
“From the activists who led the fight to save EVs in the early 2000s to the leaders of the EV movement today, there are nearly 1.5 million EVs on the road because of the efforts of these impactful women.”
Plug in America/ Read Full Article
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MARCH 2018
Women Are Accelerating the Switch to Electric Cars
“THOUGH WOMEN DOMINATE CAR-BUYING DECISIONS, THEY ARE STRIKINGLY ABSENT FROM HOLDING POSITIONS IN INDUSTRY SALES AND AS EXECUTIVES.”
Sierra Club / Read Full Article
Tired.
Many thanks to the Futurism reporter, Kristin Houser, who adeptly called out the behavior of a member of our industry, who really got it painfully wrong.
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January 2020
REALLY?
NISSAN EXEC SUGGESTS EV CHARGING IS TOO HARD FOR WOMEN
“Hey ladies, back me up: Isn’t it just the worst when you go to charge your electric car and the cable is so darn heavy. Sometimes it feels like your dainty little lady arms are liable to just fall right off under the weight.
That’s the bizarre kind of conversation Ivan Espinosa, global product strategist for Japanese automaker Nissan, apparently believes female owners of the company’s all-electric Leaf have at, I don’t know, maybe brunch or baby showers.”
Futurism / Read Full Article
READ MORE: Did a Nissan exec really just say that EV charging is too difficult for women? [Electrek]
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January 2020
Electric Cars Have a Women Problem
From Tesla to Ford, electric carmakers are all making the same mistake — only marketing to men.
“U.S. and European automakers, confronting a shrinking market, are banking on a technological transformation to shore themselves up and win greater favor from Wall Street…
But the industry has mostly overlooked a key lesson of the last decade and before: Women are their lifeblood.”
Marker / Read Full Article
How did Green Car Reports get this so wrong in the article below? Let us count the ways…GCR has since included an apology for this article and this tweet that was justly ratioed. However, the fact that this piece went to publishing, seemingly without any circumspect or consternation about its underlying biased premise, shows how far we have to go to stop this type of awful take.
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June 2019
Why do men seem more invested in electric cars than women? Take our Twitter poll.
“Some of our recent Twitter polls have brought our attention to a startling, if anecdotal, discovery: The most vociferous defenders of electric cars, particularly all-electric cars are overwhelmingly men.
Don't get us wrong, we have a few female commenters, and know plenty of women automotive writers who are often unusually insightful.”
Green Car Reports / Read Full Article